We are A creative group with a simple twist—OUR BRIEF IS THE CULTURE ITSELF.
We spot the zeitgeist, and then poke at it.
WHAT WE'RE MAKING:
THE INFINITY CUBE
Using proprietary techniques, we've created infinite, moving, and truly 3D landscapes within a confined space. Think Kusama's Infinity Rooms, but kinetic...and even more sharable. The rise of instagrammable art made something clear—people want to be part of beautiful things.
It made it's full-scale debut at the NBA All-Star Game, in partnership with American Express and Momentum World Wide. Celebrities and fans alike were wowed by experience, and their instagram followers took notice!
The Infinity Cube's unique merger of video and specialized mirrors create an incredible platform to immerse people in compelling, brag-worthy, content that will overwhelm the senses. But most importantly, it's not just a backdrop for a killer selfie (which it is) but a genuine experience that will create an unshakable memory and an unmissable attraction.
It's not just a new type of art.
It's a new type of canvas.
Rochambeau MEANS three THINGS:
1. The French general that George Washington rendezvoused with at Yorktown to win the war.
Lesson: The right partnership can create revolution.
2. An alternate name to Rock, Paper, Scissors.
Lesson: There's no guaranteed winning strategy, but there is a losing one—doing the same thing over and over again.
3. Childhood slang for a swift kick in the nuts.
Lesson: Good ideas need to be...felt.
WHO WE ARE:
TEAM ROCHAMBEAU
Rochambeau was founded by marketer, artist, and author Dave Cicirelli as a way to combine his eclectic experience and robust rolodex to develop new creative platforms——one’s that push brands into the cultural forefront and can engage artists and artisans with projects worthy of their talent.
EXPERIENCE IN AGENCY WORK
Dave is a 13 year vet behind some of the industries most coveted proprietary and sponsored experiences and 360 programs — including Dos Equis Masquerade, Jack Daniel’s sprawling Motel No.7 and global toolkits for ABInbev and Diego brands.
EXPERIENCE IN CULTURE
I was behind Fake Banksy Sells Out — a viral response to Banksy’s Central Park Art Sale. He also created Fakebook, an early social media hoax which became the basis of my first book and an upcoming film. He recently finished a joint project with prominent social scientist Jonathon Haidt to encourage independent thought and productive discussion among college students.